Not so long ago, the first sport utility vehicles entered the automobile market. With luxury comfort, sleek design and four-wheel drive power, they were an instant hit with consumers.
Today, sport utilities are everywhere, and they continue to grow in popularity. The interesting thing is that while a percentage of sport utility owners use their vehicles off-road, studies show that most of them are never driven off the pavement. Many are never even switched into four-wheel drive. The truth is that most people who buy sport utilities don't buy them because they need the stiff suspensions or the 4-wheel drive capabilities. They buy them because they like them. These vehicles carry with them a certain status. While most sport utility owners will never use these vehicles to their full potential, just knowing that they can is enough to make them happy.
We could say the same things about DV camcorders. Only a small percentage of DV camcorder owners are currently using FireWire-equipped equipment to do their editing. This is where the real "power" of the DV format comes into play. Yet an overwhelming number of people are saying that DV will be the next format of camcorder they p…
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