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Meet Real Camcorder Users

It's not just for birthday parties anymore. The video revolution is moving in a more practical direction thanks to that mother of invention: necessity. Everyday people have come up with new ways to use video for everyday activities. We've rounded up a group of enthusiastic people who saw past the novelty of the camcorder and are putting the potential of video to some enterprising and unique uses.

Horse Trading
Jack Rosebush worked for years as a still photographer in conjunction with his horse farm. Now Rosebush has gone back to school to employ the power of video in his business. Selling horses requires that prospective owners take a look at the animal and a video portrait does the job. "It helps sell the horse because people want to see a horse move," Rosebush says of his video sales approach.

Selling horses isn't the only use for video in his business. Rosebush is now branching out and sending his horseflesh tapes to animal chiropractors for a video diagnosis. He says video is a boon to the horse world because it cuts down on travel time for buyers and doctors which translates into a cost savings for all …

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Julie DeForest | July 1998

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