Cybermarketing: Using the Internet to Promote Your Video

About 20 years ago, a certain independent producer wanted to get his film seen by the public. The guy had dumped all of his hard earned cash into making the movie, so it was vital that an audience pay to see it. Since those were the days before home video, the only outlet for an independent project lay in the neighborhood theater. Unfortunately the distribution companies weren't interested or they weren't willing to give him a good deal.

His only other option, in those days, was to "four-wall" his movie. The producer rented the movie theater (its four walls), advertised the play dates, hired the projectionist, ushers, ticket and refreshment-counter staff and screened the movie. And he pocketed all of the profits.

The movie was "The Legend of Boggy Creek," and its moneymaking power is legendary in the independent (indie) film business. Twenty years ago you needed a deal with the big boys or a lot of determination to become an indie success. Today, the Internet has changed the distribution deal for film and…

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Mark Bosko | February 1998

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Cybermarketing: Using the Internet to Promote Your Video

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