Taking It Undercover: Secret Shoppers Rates the Retailers
After months of pondering the idea, you've decided to take the plunge and buy a camcorder to record life's precious moments. But now comes another decision: where to buy?
Shopping for a camcorder is frustrating business if you're not sure where to make your purchase. Are you in the market for a camcorder, and aren't sure where to go? You're not alone. Every day, thousands of shoppers set out into the shopping frontier, unaware of what type of store might best suit their needs.
Enter the Undercover Shoppers. Armed with pen and paper, our team of undercover shoppers set out to evaluate various consumer video outlets in search of answers to questions like these: What types of stores employ the best-informed salespeople? How do major appliance stores rate in terms of service and price? What about those huge chain stores that offer such great prices? Which stores offer the best selection? What about warranties? The answers we came up with just might surpri…
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