Video Editing: Why Moms Don't Edit

Moms dont need more hands--they need better equipment.

Makers of video equipment don't listen to their mothers, or anyone else's. If they did, many more families would have a shelf of watchable family videos in their homes.

Equipment designers, listen up. The rest of this page is your passport to wealth and fame. Help moms edit video. Make the gear that makes this happen. You will enable millions of new creators of video today and millions of their progeny tomorrow. Learn why moms don't edit video, and design the gear that will change this. Just address the three reasons moms don't edit in your next equipment designs.

Reason 1: you can't edit what hasn't been shot. A mom of my acquaintance put it this way, "I'd love to have well-edited videotapes showing my daughter in her infancy and as she grows. But I've come to realize that I'd have to choose between videotaping my baby and mothering her!" This mom needs a camcorder that requires no holding, or something to hold one for her. Designers: create a device that will hold a camera and that is completely voice-controlled for pans and tilts and you'll win the hearts of moms all over the wo…

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