Viewfinder: While They are Watching

The next time you screen one of your videos, turn your chair around and watch the watchers.

Almost all of us who make video have the opportunity to "showcase" our work to an audience that we are a part of. It might be only three people in our own living room, or it can be 30 people in a small theater. Either way, we are in the room while our work is being displayed.

Most of us tend to watch the video with the audience. We are proud of our work, and, somehow, watching it with them seems compelling. Maybe it is because we know what will come up next on the screen, and when it appears, it is particularly pleasing to us because that is what we worked so …

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