Viewfinder: The Goal--Communicate or Tweak?
Some videographers are good equipment operators; some are good communicators. To make good video, you’ve got to be both.
When it comes to making video, there are two main activities involved. To make a video we must set up, operate, and adjust video equipment, and we must convey a message. The first activity--setting up, operating and adjsuting video equipment--is also known as tweaking. The second activity--conveying a message--is communicating. For those of us who travel the road of video, tweaking is the journey and communicating is the destination.
But some of us are enamored more with one than with the other. At one extreme we have video producers that invest most of their energy into tweaking. They are up to date on the latest technology and product choices, even if their gear is not. Their equipment is fine-tuned, they are very familiar with its user interface and everything works really well. These people tend to dream up excuses to use their gear, so they make videos for the sole purpose of exercising their abilities and their gear. For them, communicating a message is almost an af…
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