On Ramp: New Technologies, New Outlets
Hey, videomakers--if you're looking to see your work distributed on a large scale, keep your LCDs tightly focused on four developing distribution methods. They may turn out to be more open to carrying your programs than are the cable companies, Hollywood and even video stores.
Ready? They are the Internet, cellular television, wireless cable (also known as Multipoint Distribution Systems or "MDS") and Personal Communication Services (PCS)/cellular systems.
These distributors, apart from PCS at the moment, are looking to deliver a lot of video. Though they're in their infancy and aren't quite ripe for the independent producer's picking, they are growing and will likely need programming. That's a calling card for videomaker…
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