On the Air
For many independent videomakers, the leased access provision of the Cable Act of 1992 is the key to getting programming on the air. The provision requires cable system operators with more than 36 activated channels to make a portion of their capacity available to all comers for a reasonable fee.
Through the law, Congress places a vital means of distribution within the reach of most independent videomakers. Coupled with the drastically reduced cost of producing video, leased access makes it possible for just about anybody to have a TV show.
Yet, surprisingly few videomakers are taking advantage of leased access. Why not? The answer is two-fold: 1) a general lack of awareness on the part of videomakers; and 2) the reluctance of many cable system operators to allow unaffiliated programmers onto their…
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