Part of your research before submitting your content should include reviewing your rights as the originator of this content. You should know if the rights to the content are exclusive. And, most importantly, you should know what your compensation will be. Typically, there is no exchange of money until another consumer purchases the royalty-free rights to your footage. Sites like iStockphoto pay 20% to 40% of the purchase price, depending on your membership. With 1920x1080-pixel interlaced HD video selling for $75 a download, that could be $15 to $30 in your pocket. If your content is popular enough, that could add up fast. To find out just what kind of potential your content has, we suggest you find similar content on iStockPhoto using the search tool and see how many downloads that content has. Although it won't show you what resolutions were downloaded (resolution determines price), you can get a sense of what the worst and best-case scenarios would be. Measure that against the time it will take to produce that content. If it seems worth the trouble, get to work.
Contributing Editor Mark Montgomery is an independent video producer.


Videomaker's Documentary eBook
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How to Distribute Your Video to an Audience
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Distribution: Online Social Networking For Video Producers
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Distribution: Distributing the Goods