How can Our Website Help you Make Better Video?

How May We Best Serve You?

Since 1986, Videomaker has cultivated a community of people interested in making better video. This community includes those who create video and marketers who want to reach video creators. For the longest time, our print magazine was the preferred medium to foster our community. We launched our events in 1994, but even our largest event has no more than 2,500 people. We have offered DVDs for many years, but these numbers also pale in comparison to the magazine. Web readership has grown steadily since 1994, but it increased dramatically during 2006 and 2007.

As you may know, marketers who want to reach video creators are fundamental to our community. Without their companies, there are no products. Without their advertising dollars, the magazine subscription price would be more than most readers would like to pay. While advertisers are incredibly important, they can not become so important that they influence our Editorial staff. We are constantly accused and also congratulated. Each month some advertiser accuses us of not providing enough coverage of its products, while readers accuse us of pandering to advertisers. This finger-pointing has gone on since publishing began, yet each month we strive to strike a balance between those who create video and those who want to reach them.

Something dramatic happened in 2006-07 with marketers who want to reach video creators. They suddenly decided to invest more of their advertising budget to reach our community via the internet. During this period, advertising investments increased sixfold. Clearly the market is telling us something, and we are listening.