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Click to EnlargeMarketing & Distributing Your Video Part 2 - Finding Buyers & Making Money
The Internet has provided the biggest boon to video sellers, offering viewers and buyers online sales and rentals (via companies such as Amazon and NetFlix) and technologically-infused avenues (via on-demand, download, streaming or PPV).
Additionally, because of the Internet, consumers have become more educated about the breadth of video programming available. Many libraries, specialty stores and non-traditional sales outlets have begun purchasing independent productions to please their customer base.
Regardless of the method of delivery, you need to understand how videos get from your camcorder to an interested consumer, before you start raking in the serious dollars.
Most independent video productions - from feature-length films to educational programming to made-for-broadcast documentaries - will be sold through existing and developing non-theatrical channels. Sure, the occasional breakout shot-on-video movie, like The Blair Witch Project or TV series (Jackass) can become a huge, theatrical event. But everything else is better suited for distribution and sales through the home entertainment market, which encompasses every mode in which an audience receives video in a paid manner outside of a movie theatre. Note that consumers don't necessarily have to receive the programming in a "home," as mobile phone video is now one of the fastest growing segments of this market…
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