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Starting a Videography Business (pt 2) (page 2)

Commitment is your Best Advertisement

Much has happened since I received that carved duck over 18 years ago, but one thing hasn't changed -- and that is a commitment to quality. When I looked at that 8mm wedding film that was shot in the early 1950's, I realized that I had been entrusted with a family's greatest treasure -- its memories. Part of my motivation for working so hard to do a good job on this first project was that I realized how important it was -- not only to those whose memories were on the film, but to future generations who would be privileged to get a glimpse into this moment of time. A commitment to quality in everything you do will ultimately be your best advertisement and give you your greatest satisfaction. Negative words about you and your business are like throwing feathers into the wind - it is impossible to get them back. But good words because of your care and the quality of your work are like planting seeds. Eventually they will produce fruit - and you and your business will profit.

Alan Naumann makes his living producing memorial and commemorative videos and has learned to keep his business thriving and growing in an ever-changing industry.

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