Yes, it's not cheap: $1,495. But that's MSRP, so you should be able to shop a better deal. Ink cartridges run $38, and we were concerned that it must blaze through a whole bunch of them cranking out that beautiful imagery, so we placed a call to Primera's main office up in Minnesota. It turns out that, worst case scenario - printing at high resolution with a lot of one color on your label - they claim you can expect to print about 114 discs with one ink cartridge. That's worst case scenario. Not bad compared to printing the sticky, peel-off curse-on labels you could make with your current desktop inkjet.

More good news: If you don't need the duplication part of the system, you can buy the Bravo SE AutoPrinter. Same great print quality, same robotic-arm disc feeder, no drives - $995 MSRP.

Models: Bravo SE DVD/CD Publisher & Bravo SE AutoPrinter (No drives, for printing only)
Number of Drives: 1 Pioneer DVR-111
Disc Feed Capacity: 20 discs
Print Method/Resolution: Inkjet/Print up to 4800 dpi
Maximum Print Width: 4.724" (120mm)
Ink Cartridges: Cyan, Magenta, Yellow cartridge, Primera P/N 53332
Colors: 16.7 million
Software For the PC: PTPublisher SureThing CD Label Software Primera Edition
Software For the Mac: CharisMac Engineering's Describe
Media Types: Printable-surface DVD-R and CD-R; standard or water-resistant
Minimum System Requirements For PC: Windows XP/2000, Pentium III processor at 1GHz or higher, 512MB or more RAM, available USB 2.0 port, NTFS drive partition
Minimum System Requirements For Mac: OS X v10.2 or higher, 700MHz PowerPC G4 or higher or Intel Solo or Duo Core processor, 256 MB or more of RAM, available USB 2.0 port
Dimensions: 15"W x 14.75"H x 7"H Weight: 11.5 lbs.
Data Interfaces: USB 2.0
Warranty: One year parts and labor; optional extended warranties available

• Eye-popping print quality
• Looks good on your desk
• PC and Mac friendly software package

• A little pricey

The Primera Bravo SE is an elegantly engineered light to medium duty CD/DVD duplication system that delivers heavy-duty print quality.

Richard Gray has 22 years experience in broadcast television production.

$1,495
Primera Technology, Inc.
Two Carlson Parkway North
Plymouth, MN 55447-4446
www.primera.com