Making Cents (page 3)
Conclusion
As your business grows, so do the opportunities. Eventually networking becomes easier. Doors open to referral partnerships with other businesses that work in the same industry as you -- such as working with a mortuary for memorial videos or a still photographer for weddings.
Now is the time to trumpet your services by purchasing ad space in your local phone book and creating your Web site.
And if most of your business comes from word-of-mouth, those are your repeat customers. They were recommended by a previous client, so treat them as if they were the same person coming back again. A disappointed referral may kill any future referrals from the previous client. Take care of your customers and your customers will take care of you.
Bill Berg-Hillinger is an editor of movie trailers and director of music videos and commercials…
To View This Article
Start Your Free Trial Plus Membership
Why Become a Plus Member?
As a Plus Member, you'll enjoy:
- Exclusive access to 1,000s of articles, tips, and videos
- Unlimited access to Videomaker Tips & Tricks video series
- Special contests and monthly drawings
- Members only eLetters
- Early online access to the current issue of Videomaker Magazine
- Members only discounts on Videomaker merchandise and more
- Priority status at Videomaker events
- The Expert Hotline: direct email access to our editors. Get answers to questions about any video subject
