Making Cents (page 2)

Overcome the Catch-22

You may discover it takes a bit of time to land your first job. Most people want some kind of security in their hiring decision. So they may ask to see a sample of your past work.

Herein lies the catch-22. How do you get work when you have no experience but can't get experience because no one will give you work?

• Beat the competition: Give a good deal. This can sometimes get a potential client over the Catch-22 hump. Get quotes from competitors. Then undercut their prices by a small amount.
• Start small: Offer to do smaller jobs. This helps build relationships. You may not have landed that political ad for the local congressperson this time, but that speech you shot for him turned out great. He'll definitely remember you when the next ad comes around.
• Work for the competition: For many, this is where businesses begin. There's no better way to build relationships and experience than to do so while someone else pays you.…

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