Viewfinder: How Committed is Your Audience?
Although most of us create videos, we face only a few options to deliver our videos to our audience. We usually distribute using VHS tapes or DVDs. Some of you are streaming video and the bold few are testing vidcasting.
Very few of you have your production projected in a theater and the most ambitious hope to transmit their video via broadcast, cable or satellite TV. Each of these delivery methods has unique traits as it relates to the attitude and behavior of the audience that will view the completed production.
The most captive audience is the theater. The seats are comfortable, the snack bar offers goodies to munch on, and the viewer usually stays for a few h…
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