HDV support for DV Rack now available from Serious Magic. H.264 is the best looking video compression to date.
HDV support for DV Rack now available from Serious Magic
DV Rack, Winner of Best of NAB 2004 (National Association of Broadcasters), as well as many other awards, can now capture, display and analyze HDV footage live with the add-on HDV PowerPak ($195). Use all of the great features of DV Rack ($295)- recording to a laptop's hard drive while simultaneously recording to tape, pro field monitor, waveform monitor, vectorscope, video and audio analyzers and more. If you are a first time buyer, you can save $100 by purchasing the DV Rack/HDV PowerPak Bundle ($490). If you're not in the need for HDV support and don't need all the bells and whistles of the full version of DV Rack, there is the DV Rack Express version ($150- will not work with HDV PowerPak).
Stop Watching the Phone and Get Back to Work
Did you know that 70 million cell phones in the U.S. are equipped with media players that support video? My next question: who is going to make the content? The answer: you! Why not?
Two Minute Television and Smart Video are already producing and distributing 120 second spots, but, as you know too well, there are a lot of cell phone users out there. You can be the next Sergio Leone of the cell phone.
Invasion of the Pods
If you haven't heard of podcasting, you probably don't have a computer and/or an MP3 player under your rock. Podcasting is the newest consumer entertainment and information craze hitting the tech-literate. Podcasting is basically the next step in narrowcasting, making programming for very niche audiences. We did an Internet search on podcasts and found one on composting, two on salsa, six on the paranormal, 13 on worship and 26 on beer. You don't need a portable MP3 player to listen to these, but it would free you to listen to them while driving, taking public transport between home and work or jogging. Listeners can configure their software to have the podcasts automatically downloaded to their hard drive so the newest show is waiting for them as soon as it is published.
Some popular tech-centric podcasts around our office include The DV Show, WedVidTalk, The Martini Shot, Digital Production BuZZ and Electric LarryLand.
What does this mean for makers of video? How about free information? (But that doesn't mean you can stop buying our magazine.) What's the next craze? Vidcasting, of course--and it's already happening. We just downloaded a calculus lesson being taught by women in bikinis, and watched it on our TV. We expect to see more similarly interesting vidcast fare in the future.
What the H.264 is This?
Most basically put, H.264 is the best looking video compression to date. H.264 is MPEG-4 part 10, more commonly known as MPEG-4 AVC (Advanced Video Coding). It is scalable from a 1.5x1 inch mobile phone screen (on new 3G phones, the third generation after analog and PCS) to large screen projection. H.264 has an image quality considered better than the current DVD MPEG-2 compression at under 40% of the bit rate. It is being used for videoconferencing, video-on-demand, Internet streaming and satellite delivery as well as for both HD-DVD and Blu-ray high-definition video players. Does this mean we will be watching Harry Potter 4 on our cell phones or our hand held video game devices? You bet. Stay tuned to learn how you can compress your videos with this new codec to play on Sony's PSP and other handheld devices.