Cable TV: Leased Access

Leased access means one thing to the independent videomaker--opportunity. No other "institution" offers such a great outlet for viewership, profit and personal satisfaction. Finally, one-person production companies have the means to broadcast their work to the masses. And, most importantly, the means to reach these masses in a reasonably affordable manner.

For those still in the dark on leased access, here's a little history. Leased access is a government ruling that says cable systems around the country must, if they meet certain specifications, provide channel capacity at a reduced "leasing" rate. This cost comes from a formula (see sidebar for details) that takes into account the number of viewers in the cable system, their rates, and the length of time of the leasing period. Usually sold in half-hour units, leased access time around the country generally costs anywhere from $50- $100 for a 30-minute block. So for less than the cost of a new pair of sneakers, you can command the airwaves, potentially cablecasting your message to tens of thousands of viewers.

So far so good, right? Well, I saved the best for last. Not only does leased access availability allow videomakers a showcase for their work, it also allows this activity in a commercial atmosphere. Unlike public access and the other government television involvement, leased access rules state that commercial material within the programming is fair game. In other words, you can sell advertising time within your show.

Unfortunately, like any program that comes to the aid of those in need, leased access has its detractors. Who are these folks wanting to impede the progress of videomakers nationwide? Believe it or not, they're the cable system operators themselves. Admittingly, they do stand to "lose" the most in the deal. Giving up channel capacity for low-budget, semi-pro productions that may interest only a small percentage of the systems' subscribers can't be an attractive proposal.

Nor is the fact that they must now deal with the producers on a personal level. Programming for leased access won't be coming via satellite downlink or distribution cassette. It will be walking in the door, videomaker extraordinare attached. And don't think for a second this indie producer won't be full of questions about airtimes, preferred formats, commercial insertion and a hundred other variables of the broadcast. These questions may push a cable employee to the limits of his patience. Cable systems want leased access on their system about as much as you would want a tripod with one non-tightening leg.

This is not just a sour-grapes discussion. I make the above statements based on personal experience, as well as the experience of others. Stories of unfair rates, unavailable air times, uncooperative technicians and general bullying run rampant in leased access circles. Consider yourself w…