Video Entrepreneur: Keeping Customers Happy
An unsatisfied or unhappy client is an awful self-imposed curse to cast upon your video business.
Keeping clients means keeping clients happy. And these days, this takes more than quality work alone. Everything counts, from the message on your answering machine to the condition of your camera cases to your invoicing techniques.
Even though you may perform the best video production work in your town, one gaffe in another area may taint a customer's positive experience and ruin your reputation. You've probably tangled with a superior manufacturer that so completely lacked in customer service, you vowed never to return. Even though this business offered a better product than anyone else in the field, you never spent a dime with this com…
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