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Profitmaker: Moving Forward

"If your business is not moving forward, it's moving backwards." That's some great advice a profitable and successful competitor once told me. Unfortunately, many business people, videomakers or otherwise, don't heed such words. They'll find a comfortable spot and stay there, content with their present day "pot-'o-gold."

Not being able to see expanding, developing or future markets may be the single largest stumbling block to a small business. Video production firms have it all the worse because of the rapidly changing technological environment in which they ply their trade. You not only have to "keep up with the Jones's" by offering the latest in audio and visual pleasures, you also must compete with the advances made in the consumer marketplace.

So what do you do? How can your independent video production company survive in such a hostile atmosphere? Simple--just follow the businessman's advice from the first sentence of this article. In other words, move f…

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Mark Bosko | May 1996

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