Profitmaker: Planning Your Advertising
Advertising isn't optional for the growing video business--it's a must. Here's how to plan an effective ad strategy.
Advertising is vital to the success of your video business, be it large or small. The success of your advertising, on the other hand, depends a great deal on where you advertise. You'll spend most of your advertising money on space or time in the media you select--that's why the creation of an ad plan is so important.
In forming an ad plan, you'll often find that the competition for your ad dollar is not within a specific medium. For example, the decision may not be which newspaper to use or which radio station to program; the choice will more likely have you deciding between newspaper or radio. So before you even start envisioning your ad appearing in the morning paper, ask yourself three…
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