Viewfinder: Reaching Larger Audiences
When I reflect upon the motivation that I had when I launched Videomaker in 1986, it pretty much came down to my desire to reach larger audiences with my video productions.
Back in those days, the equipment available was quite limited. For those working with a non-Hollywood budget, the production values were too low for cable TV, motion picture theaters or even VHS tape distribution. Hence, I was not able to reach a larger audience.
Today, the equipment available to anyone wanting to make video is incredible. Anyone can produce excellent video by using equipment costing less than $5,000. Morgan Spurlock's Super Size Me has been a success in motion picture theaters and produced with affordable equipment. Morgan has succeeded in reaching a larger audience - millions of people in spite of the fact that he was rejected by the film school at USC fiv…
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