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Video Production Tips (page 4)

2. Spread the Credit Around

Assuming you wrote, produced, shot, directed, and edited your great opus, you can say all that with just one title: "A video by (your name here)." Instead of parading an endless scroll of self-congratulatory credits, be generous in featuring everyone who helped you. It rewards them, makes them feel good about helping you again, and makes you look good to viewers. Besides, it's the right thing to do. A universal truth to be learned from video is that hogging the credit gets you the spotlight; sharing the credit gets significantly more accomplished.

1. Have Faith

Finally, in Shakespeare in Love, the producer Philip Henslowe admits that every production is inevitably afflicted with disasters it cannot possibly survive; yet everything works out in the end. Asked how this can possibly happen, Henslowe replies, "I dunno; it's a mystery."

It's true: in the world of video, just as in life, some things don't change in 400 years.

Contributing Editor Jim Stinson's book, Video: Digital Communication and Production, is just out in a second, updated edition.

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