Mod Squad
Modifying stock equipment is a long-standing all-American concept. In the early 1960s, Tom Wolfe wrote about some of the first automobile hot-rodders, in "The Kandy-Kolored Tangerine-Flake Streamline Baby," a famous article for Esquire. Since then, hot-rodding has spread to motorcycles, electric guitars, skateboards, and now to computers. The practice is called modding.
Apple's mid-1990s release of the iMac forever broke the tyranny of beige when it came to computer cases and put the idea of personalizing a computer into many, dare we say "envious," PC hobbyists who were already building their own machines. While the vast majority of personal computers continue to be housed within dull, boring, beige cases, the last remaining archetype from the Jurassic days of the first IBM PCs (some twenty years ago) may be on the way out.
Of course, what's under the hood has changed radically as well. These days, most computer upgrades need little more than a Phillips head screwdriver. And there are a lot of potential upgrades for personal computers, depending upon what it is you'd like that computer to specialize in.
As a result, the modding industry has tripled in the last five years generating revenues in the hundreds of millions of dollars, according to a February report in Florida Tod…
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