Making and Selling a Travelogue
A striking full-page advertisement on the back of a magazine caught my eye. It showed an open landscape, with a ruined castle silhouetted against the sky. Bold letters across the photo told me it was a travelogue of a beautiful stretch of English countryside.
Having once spent an enjoyable week in that part of the country I sent off for the tape. It was as delightful as the advertisement proclaimed.
But I discovered something that impressed me even more.
The video company making the tapes was a small outfit, consisting of a father and son team with a few others brought in for special contributions. A historian had coordinated the research and written the commentary.
But this was no random collection of camcorder shots; this was professional merchandise developed by the 2-man team. Together they planned the story-lines, chose the music, carried out the editing and marketed the tapes.
They'd rented pro-cameras and employed a commercial transfer company to churn out the copies. It was a smooth operation, and they sold an incredible 10,000 copies.
Could a videomaker, armed with a good quality consumer camcorder, do anything similar? Yo…
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