Viewfinder: Message to a Competent Person that Wants to use Video
Video is a powerful communications tool that requires more discipline than meets the eye.You are no dummy. You know the power that video has for communication. You've been on the receiving end for most of your life. People have used video to communicate to you as you watch TV. If you are an average TV viewer, you spend a few hours in front of a TV each day. That's a lot of communication. TV has shaped your opinion on important things like politics, but also on little things, like the size of the car that you find most appealing. The TV advertising industry is a multibillion-dollar industry because video is one of the most powerful communications tools. Your inclination to use video to help you communicate is, without a doubt, a good avenue to pursu…
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