The web is now really an option for video marketing and promotion in this Golden Age of independent video production.
The Web is now really an option for video marketing and promotion in this Golden Age of independent video production.
We live in the Golden Age of independent video production. Twenty-five years of relentless hardware development has given us computers so fast and so powerful that they scream through project tasks more like digital lighting than digital technology. According to Moore's Law (Gordon Moore, a co-founder of Intel), the number of transistors on a CPU doubles every eighteen months. That observation has been remarkably accurate for the past thirty years. Software too, has progressed. With powerful, stable and creative apps, we can make special effects that astound our viewers with visual shock and awe, all done with a click of a mouse. Clearly, this is the best of times for independent producers.
Or Is It?
Does marketing of indie productions and services follow Moore's Law? I haven't noticed brochures doubling in capacity. Has the digital revolution left independent video marketing and promotion behind? Not on your life. The Internet offers unprecedented opportunities for promoters to connect with customers for their productions and services.
How can being on the Web help with video marketing and promotion? Meet Josh, Marie, Don, Arthur and Gwen, independent videographers like yourself, who are effectively generating revenue by marketing their video goods and services on the Web. Of course, they are imagined folks, but they represent the marketing possibilities that are opening up today in the here and now. Josh makes indie fiction features, Marie shows her work at arts councils and galleries, Don sells video stock footage, Arthur produces corporate video, and Gwen offers video conferencing services. They all use the Net to market their goods and services.
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