Viewfinder: Beyond Weddings

We here at Videomaker have always shared a happy symbiotic relationship with the wedding videographers of America.

In many respects, these wedding videographers represent our Readers with a capital "R". They make video--and they make it for profit. They are the archetypal video pioneers--among the first to use consumer gear for professional work. Through their persistence and ingenuity, they have single-handedly created a profitable niche for themselves where none existed before. Once a novelty, the wedding video now plays an indispensable role in the American wedding--as much a valued tradition as the wedding cake or the bridal bouquet.

At Videomaker we have accompanied wedding videographers on this precedent-setting journey, providing the information they required to learn the craft of videomaking and exploit its profit potential. We did--and continue to do--our best to inspire and enlighten these wedding videographers as they cut their teeth on the lucrative brida…

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