Online Visitor Profile

Audience profile

• 420,000 unique visitors per month
• 1,005,000 page views per month
• Spend an average of 5 hours per day online
• 58% make money by making video
• They plan to spend an average of more than $3,600 per year within the next 12 months
• Education:
  • High School Graduate: 14%
  • College Graduate: 50%
  • Post Graduate: 36%

They live with technology

• 64% plan to purchase computer hardware within the next 12 months
• 66% plan to purchase video software within the next 12 months
• 77% plan to purchase video gear within the next 12 months
• 65% plan to purchase a HD camcorder within the next 12 months
• They own an average of 1.3TB of external hard disk storage

They make decisions

• 81% are decision-makers, at home and work
• 87% say they do as much research as possible before making a purchase
• 74% say they work hard to advance their careers

They are in the know and they influence

• 78% want to be among the first to learn about new things
• 68% learn about new products by visiting Videomaker.com
• 64% give video advice to others
• They influence an average of 6.3 people per month about video related purchases

They engage frequently

• 88% visit Videomaker.com at least once a month, or more
• The average Videomaker.com visitor visits the website 11 times per month

Main reasons for visiting Videomaker.com

• 81% to learn techniques
• 68% to read product reviews
• 51% to learn about the videography industry
• 39% to research buyer's guide
• 31% to read about successful videographers
• 20% to view advertising

Source: March, 2009 Online Survey