Videomaker Advertising
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- Our Audience
- Editorial Calendar
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Contact Us
Just fill out the form below to request a media kit
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Online Visitor Profile
Videomaker.coms visitors engage frequently. The average Videomaker.com visitor visits the website 11 times per month. 68% learn about new products by visiting Videomaker.com and 64% give video advice to others. They influence an average of 6.3 people per month about video related purchases.
In addition to being an editorial forum for information and education, Videomaker is a powerful marketing tool, with 70% of our readers making purchase decisions based on the pages of the magazine. Readers keep their issues of Videomaker magazine for an average of 3 years. A typical reader refers to back issues 9 times per year!
Audience profile
- 385,000 unique visitors per month
- 1.5 million page views per month
- Spend an average of 5 hours per day online
- 58% make money by making video
- They plan to spend an average of more than $3,600 per year within the next 12 months
Education:
- High School Graduate: 14%
- College Graduate: 50%
- Post Graduate: 36%
They live with technology
- 64% plan to purchase computer hardware within the next 12 months
- 66% plan to purchase video software within the next 12 months
- 77% plan to purchase video gear within the next 12 months
- 65% plan to purchase a HD camcorder within the next 12 months
- They own an average of 1.3TB of external hard disk storage
They make decisions
- 81% are decision-makers, at home and work
- 87% say they do as much research as possible before making a purchase
- 74% say they work hard to advance their careers
They are in the know and they influence
- 78% want to be among the first to learn about new things
- 68% learn about new products by visiting Videomaker.com
- 64% give video advice to others
- They influence an average of 6.3 people per month about video related purchases
They engage frequently
- 88% visit Videomaker.com at least once a month, or more
- The average Videomaker.com visitor visits the website 11 times per month
Main reasons for visiting Videomaker.com
- 81% to learn techniques
- 68% to read product reviews
- 51% to learn about the videography industry
- 39% to research buyer's guide
- 31% to read about successful videographers
- 20% to view advertising
Source: March, 2010 Online Survey
Reader Profile
Videomaker readers are Big spenders on video equipment! The average subscriber has spent over $15,000 on equipment and accessories, and plans to spend $6,200 more in the next 12 months.
Male Readers 93% Average Age 38 College Degree 83% Income greater than $75,000 60% Subscribed to Videomaker for over 5 years 47% Over 3 years experience making video 72% Level of video expertise: beginner 10% Level of video expertise: intermediate 50% Level of video expertise: professional 40% Spend 6+ hours weekly on the Internet 85% Occupation makes use of videography skills 60% Spend 4+ hours a week on video equipment 70% Use a computer to edit video 95% Plan to upgrade in the next year 57% Have video editing/capture hardware 61% Want a new editing computer 97% Will spend over $3,500 in editing equipment 84% Own up to 3 camcorders 90% Over 45% of Videomaker readers plan to purchase a new camcorder in the next year! Videomaker readers on average complete 13 edited projects per year!
Source: 2010 Reader Survey
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Editorial Calendar
Download the calendarOct 11 Editing Software
Animation & Motion Graphics9/13/2011 7/27/2011 7/29/2011 Nov 11 Audio Software
Microphones10/11/2011 8/24/2011 8/26/2011 Dec 11 Consumer Camcorders
Stock Footage11/8/2011 9/21/2011 9/23/2011 Jan 12 Best Products of the Year
All Things 3D12/13/2011 10/26/2011 10/28/2011 Bonus Distribution at CES Feb 12 Lighting
Bags and Cases1/10/2012 11/23/2011 11/25/2011 Mar 12 Storage
Field Mixers and Recorders2/7/2012 12/21/2011 12/23/2011 Apr 12 Best of CES
Hardware Filters
Plugins and Filters3/6/2012 1/18/2012 1/20/2012 May 12 Pro Camcorders
Computer Workstations4/10/2012 2/22/2012 2/24/2012 Bonus Distribution at NAB Jun 12 Blank Media
Music Libraries5/8/2012 3/21/2012 3/23/2012 Jul 12 Best of NAB
Monitors6/5/2012 4/18/2012 4/20/2012 Aug 12 DVD Duplicators
Disc Authoring Software7/10/2012 5/23/2012 5/25/2012 Sep 12 HDSLRs
Camera Supports8/7/2012 6/20/2012 6/22/2012 Bonus Distribution at PMA Oct 12 Editing Software
Animation & Motion Graphics9/11/2012 7/25/2012 7/27/2012 Nov 12 Audio Software
Microphones10/9/2012 8/22/2012 8/24/2012 Dec 12 Consumer Camcorders
Stock Footage11/6/2012 9/19/2012 9/21/2012 Editorial content & line-up as well as bonus distribution schedules are tentative and subject to change. Call your Videomaker advertising consultant today to get more details: (530) 891-8410.
- Terra York
- Western U.S./Intl
- 530.891.8410 ext. 401
- tyork@videomaker.com
Advertising Director
- Isaac York
- Eastern U.S.
- 530.891.8410 ext. 402
- iyork@videomaker.com
Senior Account Executive
- Tyler Kohfeld
- 530.891.8410 ext. 407
- tkohfeld@videomaker.com
Account Executive
Email Advertising
Videomaker's opt-in email list offers advertisers the opportunity to reach an average of 130,000 digital video and camcorder enthusiasts each month.
- Specifications:
- eNews
- Dedicated eBlast
Print Advertising
Videomaker Magazine - A perfect venue for your advertising message.
Videomaker Magazine can be purchased at most major bookstores and national media outlets. Videomaker ranks in the top third of all titles sold in the entire electronics category, making us the #1 video production magazine.
Published since 1985.
Specifications
Interstitial Banner Specs
- Size Designations
- 800 x 600 or smaller. Advertisement will be placed between the masthead (1000x90) and the bottom navigation. Visitor will be given the option to skip the advertisement. Advertisement will be displayed once per user session.
- Banner
- GIF, JPEG, PNG, Flash* Maximum file size: 100K.
- Panel Contents
- All links will launch a new browser window.
- Tracking
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- clickTAG format:
on (release) { if (_root.clickTAG.substr(0,5) == "http:") { getURL(_root.clickTAG, "_blank"); } } } - Embed and Object tags will be edited for tracking via Videomaker "embed src="myflash.swf?clickTAG=" ..."
- Videomaker's tracking system will redirect to your tracking URL.
- Use of a tracking pixel (a.k.a. beacon image) is allowed.
- you can read a tutorial about creating a Flash ClickTag formatted banner at flashclicktag.com.
- clickTAG format:
- Audio
- Autoplay or user initiated (click)
- Video
- Autoplay or user initiated (click)
- Looping
- Unlimited
- Default Images
- Flash banners may include a back up image (GIF, JPEG, etc.). The back up image will be displayed, if the visitor is using Flash blocking software or doesn't have Flash. 95% of our visitors have Flash 9.
Weekly Video Segment Specifications
Generating more than 37,000 views per month, vidcasting is the latest in cutting-edge technology to help your company connect with video enthusiasts. Videomaker is proud to be the first magazine in our industry to present weekly vidcasts to the public.
Media Options
- File Format
- Flash(.flv)
- Resolution
- 720 x 480
- Screen Aspect Ratio
- 16:9 — Ideal
- 4:3 — We will pillarbox the video
ENews Technical Specifications
- Maximum file size: 50 KB.
- File formats accepted: JPG, PNG, GIF or animated GIF (no SWFs).
- Please include a text document (or email) that notes the URL you wish to be linked to.
- Top and Bottom Banners: 728x90
- Side Banner 1: 160x600
- Side Banner 2: 160x240
Dedicated eBlast Technical Specifications
- Please supply: Fully coded HTML document and any images you want Videomaker to host.
- Dimensions: 600px wide and (a minimum of) 600px tall.
- File Size: 40k (not including images).
- Image Size: We recommend keeping each image under 50k.
- File formats for images: JPG, PNG, GIF or animated GIF (no SWFs).
- List Processing Fee of $250 may apply.
We can create the HTML document for you
For an additional fee, our Production Department can create the code from a PDF of your layout (there may be slight variations in the final result, so for best control, it is recommended you create the HTML on your end).
If you have any questions regarding these specifications, please contact your Sales Representative.
