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Videomaker Advertising
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- Our Audience
- Editorial Calendar
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Contact Us
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Online Visitor Profile
Videomaker.coms visitors engage frequently. The average Videomaker.com visitor visits the website 11 times per month. 68% learn about new products by visiting Videomaker.com and 64% give video advice to others. They influence an average of 6.3 people per month about video related purchases.
In addition to being an editorial forum for information and education, Videomaker is a powerful marketing tool, with 70% of our readers making purchase decisions based on the pages of the magazine. Readers keep their issues of Videomaker magazine for an average of 3 years. A typical reader refers to back issues 9 times per year!
Audience profile
- 385,000 unique visitors per month
- 1.5 million page views per month
- Spend an average of 5 hours per day online
- 58% make money by making video
- They plan to spend an average of more than $3,600 per year within the next 12 months
Education:
- High School Graduate: 14%
- College Graduate: 50%
- Post Graduate: 36%
They live with technology
- 64% plan to purchase computer hardware within the next 12 months
- 66% plan to purchase video software within the next 12 months
- 77% plan to purchase video gear within the next 12 months
- 65% plan to purchase a HD camcorder within the next 12 months
- They own an average of 1.3TB of external hard disk storage
They make decisions
- 81% are decision-makers, at home and work
- 87% say they do as much research as possible before making a purchase
- 74% say they work hard to advance their careers
They are in the know and they influence
- 78% want to be among the first to learn about new things
- 68% learn about new products by visiting Videomaker.com
- 64% give video advice to others
- They influence an average of 6.3 people per month about video related purchases
They engage frequently
- 88% visit Videomaker.com at least once a month, or more
- The average Videomaker.com visitor visits the website 11 times per month
Main reasons for visiting Videomaker.com
- 81% to learn techniques
- 68% to read product reviews
- 51% to learn about the videography industry
- 39% to research buyer's guide
- 31% to read about successful videographers
- 20% to view advertising
Source: March, 2010 Online Survey
Reader Profile
Videomaker readers are Big spenders on video equipment! The average subscriber has spent over $15,000 on equipment and accessories, and plans to spend $6,200 more in the next 12 months.
Male Readers 93% Average Age 38 College Degree 83% Income greater than $75,000 60% Subscribed to Videomaker for over 5 years 47% Over 3 years experience making video 72% Level of video expertise: beginner 10% Level of video expertise: intermediate 50% Level of video expertise: professional 40% Spend 6+ hours weekly on the Internet 85% Occupation makes use of videography skills 60% Spend 4+ hours a week on video equipment 70% Use a computer to edit video 95% Plan to upgrade in the next year 57% Have video editing/capture hardware 61% Want a new editing computer 97% Will spend over $3,500 in editing equipment 84% Own up to 3 camcorders 90% Over 45% of Videomaker readers plan to purchase a new camcorder in the next year! Videomaker readers on average complete 13 edited projects per year!
Source: 2010 Reader Survey
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Editorial Calendar
Download the calendar
Issue Subjects On Sale Space Close Materials Due Bonus Distribution Jan 13 Best Products of the Year
Storage12/25/2012 11/7/2012 11/9/2012 CES/PMA 
Feb 13 DSLR Rigs
(DSLR) Lenses1/29/2013 12/5/2012 12/7/2012 Mar 13 Video Cards
Cases/Bags2/26/2013 1/9/2013 1/11/2013 Apr 13 Best of CES
Lighting
Lighting Support/Accessories3/26/2013 2/6/2013 2/8/2013 May 13 Plugins & Filters (Software)
Editing Software4/23/2013 3/6/2013 3/8/2013 NAB 
Jun 13 Production Monitors
Tripods/Support5/28/2013 4/10/2013 4/12/2013 Cine Gear 
Jul 13 Best of NAB
Pro Camcorders
Audio Software6/25/2013 5/8/2013 5/10/2013 Aug 13 Motion Graphics Software
Stock Footage7/30/2013 6/5/2013 6/7/2013 VidCon/WEVA 
Sep 13 Laptops
Workstations8/27/2013 7/10/2013 7/12/2013 Oct 13 DSLRs
Lens Filters9/24/2013 8/7/2013 8/9/2013 DV Expo 
Nov 13 Disc Duplicators
Disc Authoring Software10/29/2013 9/11/2013 9/13/2013 Entertainment Technology Expo 
Dec 13 Consumer Camcorders
Microphones11/26/2013 10/9/2013 10/11/2013 Government Video Expo 
Editorial content & line-up as well as bonus distribution schedules are tentative and subject to change.
Call your Videomaker advertising consultant today to get more details: (530) 891-8410.
- Isaac York
- 530.891.8410 ext. 402
- iyork@videomaker.com
Advertising Director
- Dane Smith
- Western U.S.
- 530.891.8410 ext. 408
- dsmith@videomaker.com
Senior Account Executive
- Olin Smith
- Eastern U.S.
- 530.891.8410 ext. 403
- osmith@videomaker.com
Senior Account Executive
Email Advertising
Videomaker's opt-in email list offers advertisers the opportunity to reach an average of 140,000 digital video and camcorder enthusiasts each month. Learn More...
- Specifications:
- eNews
- Dedicated eBlast
Print Advertising
Videomaker Magazine - A perfect venue for your advertising message.
Videomaker Magazine can be purchased at most major bookstores and national media outlets. Videomaker ranks in the top third of all titles sold in the entire electronics category, making us the #1 video production magazine.
Published since 1985.
- Specifications:
- Print Advertising
Close
Show Preview
Show Specs
Interstitial Banner Specs
- Size Designations
- 800 x 600 or smaller. Advertisement will be placed between the masthead (1000x90) and the bottom navigation. Visitor will be given the option to skip the advertisement. Advertisement will be displayed once per user session.
- Banner
- GIF, JPEG, PNG, Flash* Maximum file size: 100K.
- Panel Contents
- All links will launch a new browser window.
- Tracking
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- clickTAG format:
on (release) { if (_root.clickTAG.substr(0,5) == "http:") { getURL(_root.clickTAG, "_blank"); } } } - Embed and Object tags will be edited for tracking via Videomaker "embed src="myflash.swf?clickTAG=" ..."
- Videomaker's tracking system will redirect to your tracking URL.
- Use of a tracking pixel (a.k.a. beacon image) is allowed.
- you can read a tutorial about creating a Flash ClickTag formatted banner at flashclicktag.com.
- clickTAG format:
- Audio
- Autoplay or user initiated (click)
- Video
- Autoplay or user initiated (click)
- Looping
- Unlimited
- Default Images
- Flash banners may include a back up image (GIF, JPEG, etc.). The back up image will be displayed, if the visitor is using Flash blocking software or doesn't have Flash. 95% of our visitors have Flash 9.
Weekly Video Segment Specifications
Generating more than 37,000 views per month, vidcasting is the latest in cutting-edge technology to help your company connect with video enthusiasts. Videomaker is proud to be the first magazine in our industry to present weekly vidcasts to the public.
Media Options
- File Format: MPEG-4
- Resolution: 720 x 480
- Screen Aspect Ratio:
- 16:9 — Ideal
- 4:3 — We will pillarbox the video
ENews Technical Specifications
- Maximum file size: 50 KB.
- File formats accepted: JPG, PNG, GIF or animated GIF (no SWFs).
- Please include a text document (or email) that notes the URL you wish to be linked to.
- Top and Bottom Banners: 728x90
- Side Banner 1: 160x600
- Side Banner 2: 160x240
Dedicated eBlast Technical Specifications
- Please supply: Fully coded HTML document and any images you want Videomaker to host.
- Dimensions: 600px wide and (a minimum of) 600px tall.
- File Size: 40k (not including images).
- Image Size: We recommend keeping each image under 50k.
- File formats for images: JPG, PNG, GIF or animated GIF (no SWFs).
- List Processing Fee of $250 may apply.
We can create the HTML document for you
For an additional fee, our Production Department can create the code from a PDF of your layout (there may be slight variations in the final result, so for best control, it is recommended you create the HTML on your end).
If you have any questions regarding these specifications, please contact your Sales Representative.
Print Ad Specifications
AD FORMATS
Videomaker is printed on a perfecting web press from electronically imaged offset plates.- Binding: saddle stitch
- Trim allowances: 1/8" all sides
- Final trim size: 7 3/4" x 10 1/2"
- Bleeds: see Dimensions chart
AD SPECIFICATIONS
Dimensions
Trim
Full Page (Live Area)
Full Page Bleed
2 Page Spread (Live Area)
2 Page Spread Bleed*
2/3 Page Vertical
2/3 Page Vert. Bleed*
1/2 Page Horizontal
1/2 Page Horiz. Bleed*
1/2 Page Island
1/3 Page Square
1/3 Page Vertical
1/4 Page Square
1/6 Page VerticalWidth
7 3/4"
7"
8 1/8"
14"
16"
4 5/8"
5 1/8"
7"
8 1/8"
4 5/8"
4 5/8"
2 1/4"
3 7/16"
2 1/4"x
x
x
x
x
x
x
x
x
x
x
x
x
x
xHeight
10 1/2"
9 5/8"
10 3/4"
9 5/8"
10 3/4"
9 5/8"
10 3/4"
4 3/4"
5 3/8"
7 1/4"
4 3/4"
9 5/8"
4 3/4"
4 3/4"
* Live matter not intended to bleed should be kept within the full page live area measurement. 2 page spreads should allow 1" non-live area within the gutter. If 1/2 page horizontal material contains bleeds, bleeds are at the bottom and two sides of the page only.
Ad Submission
- York Publishing is not responsible for accurate color reproduction for any advertisement supplied without a color proof in conformance with SWOP (Standards for Web Offset Printing).
- If the advertisement is submitted without a proof, it is not York Publishing's responsibility to acquire a proof and York Publishing will not be responsible for any discrepancies in the advertisement.
- Any special output or printing instructions should be clearly indicated.
- YORK PUBLISHING WILL NOT ACCEPT ADS SUPPLIED ON FILM
- Written space/insertion orders for all advertising
- Digital ad file(s), with all appropriate components
Electronic File Submission
- Acrobat PDF/X1A (before creating a PDF from Photoshop, please contact Videomaker's Production Department)
- PostScript (4/color composite)
- .eps or .tif (300dpi) files
- Adobe InDesign (Trapping turned on; black & white text set to "Knockout")
- Adobe Illustrator
- If you are using any other programs to create art that will be imported into your page files, notify us prior to submission.
- CD-ROM
- FTP - please contact us for the URL and account information.
- e-mail - York Publishing will only accept one attachment per e-mail. More than one file must be compressed into one SIT or ZIP file (no SEA). All Macintosh files must be compressed if sent via e-mail or FTP.
- Any deviation of correct size may be trimmed or the publisher, at his discretion may alter the file to fit the mechanical requirements. Out-of-spec material could negatively impact the quality of reproduction and will result in a minimum additional charge of $50.
- Any disk intervention required by the magazine or its printer will result in additional charges to the advertiser.
Contact the Production Department for detailed specifications.
